Family holidays in a bright orange campervan are where it all began. When Anorak’s founder and creative brain Laurie Robertson embarked on her annual Summer (and sometimes Winter) childhood camping trips equipped with little more than a map, a camping stove, and a packet of marshmallows for company, she never imagined where those journeys would take her. The paint on the orange camper has long since faded, but Laurie’s love for family, colour and countryside hasn’t. So in 2009 she decided to create Anorak. A British lifestyle brand on a mission: To bring fun to functional products and to invite the great outdoors into homes (and caravans, campers, tents and teepees) all over the world.
Anorak, and its iconic family of Kissing Animals, is fast becoming one of Britain’s best-known secrets for those with an eye for simple design and striking print. Seven years after the first Kissing Rabbits picnic blanket was officially unrolled, Laurie, her partner Matt and a team of trusty employees are busy working their socks off from Anorak’s headquarters in London’s leafy Dulwich. Anorak’s collection has grown into a delightful assortment of products for the home and outdoors. From towels to tablecloth, horses to hedgehogs, Anorak is here to ensure the great outdoors is never far from your front door.
“We’ve worked with Rumour since the early stages of our business. They have helped us grow in many areas from getting regular press coverage, launching new collections, setting up great brand building partnerships and growing our database. Their approach is always friendly, professional and and they are genuinely a lovely team of people to worth with.”
Laurie and Matt, Founders, Anorak